A happy (and hopeful) 2020
The tinsel and trees are down and here we are, blinking in the light of not only a new year but a whole new decade. And while it’s fair to say that the last 12 months had its ups and down, who knows what 2020 has in store?
Despite the uncertainties of 2019, the world’s leading media investment company GroupM predicts that the UK advertising market will grow by 6.7%, taking its total worth to £24bn and making the UK the fourth largest market on earth.
Perhaps it’s no surprise that digital continues to dominate, with the likes of Facebook, Amazon, Netflix and eBay driving global growth of 15% during 2019.
But it’s not all bad news for more traditional channels either. While last year, TV advertising spend saw a 2.3% contraction, GroupM reports that outdoor saw 8% growth in 2019 – a figure it expects to settle at between 4-5% over the next five years.
Overall, this paints a fairly positive picture for the industry. So here’s to a happy (and hopeful) 2020 – one filled with optimism and opportunities for all.