UK top 5 flooring brand Moduleo needed help driving awareness of their new Impress range. While their central marketing team had created new lifestyle photography, there was little guidance on marketing the new range, either centrally or at a national level.
Our approach needed to work across all channels and on a national and European level, resonating with both residential and commercial audiences.
Bringing “Think Differently” to life, One developed a concept that reinforced the positive perceptions customers already have of Blum – from the quality of their products to their commitment to constant innovation.
The neuron-themed graphics gave the stand an energy and fluidity, taking the visitor on a journey through Blum’s process, guiding them from one section of the story to the next.
Alongside creating this spellbinding stand, we also needed to consider the full customer journey, before during, and after the show. So our concept proposed using innovative RFID technology to personalise the visitor experience.
Our outstanding stand design not only impressed visitors but wowed the judges too and it was awarded KBB 2018’s ‘Best Stand over 50m2’.
Best stand over
“Working in collaboration with One has been a really positive experience and we were delighted with the end result – a stand that provoked visitors to think differently about Blum and one we can all be extremely proud of.”