Within the world of kitchens, bedrooms and bathrooms, Blum are renowned as innovators. So at KBB 2018, the sector’s most prestigious event, they wanted a stand design that would effectively communicate their new ‘Think Differently’ brand essence.
Bringing “Think Differently” to life, One developed a concept that reinforced the positive perceptions customers already have of Blum – from the quality of their products to their commitment to constant innovation.
The neuron-themed graphics gave the stand an energy and fluidity, taking the visitor on a journey through Blum’s process, guiding them from one section of the story to the next.
Alongside creating this spellbinding stand, we also needed to consider the full customer journey, before during, and after the show. So our concept proposed using innovative RFID technology to personalise the visitor experience.
Our outstanding stand design not only impressed visitors but wowed the judges too and it was awarded KBB 2018’s ‘Best Stand over 50m2’.
Best stand over
“Working in collaboration with One has been a really positive experience and we were delighted with the end result – a stand that provoked visitors to think differently about Blum and one we can all be extremely proud of.”