Hired by Haier

We’re excited to announce that we’ve been appointed by Haier, the number one global brand in major appliances*, to look after its PR in the UK.

Headquartered in Qingdao, China, Haier was ranked the #1 major appliance brand in December 2019 by Euromonitor International, a leading global provider of business intelligence.

Haier has held the top spot since 2009 and has appointed One Brand Magic to raise its profile amongst trade and consumer audiences.

Established in 1984, Haier has become the leading white goods manufacturer in the world with more than 10 per cent market share. The Haier Group comprises Candy, Casarte, Fisher & Paykel, GE Appliances and Hoover. 

A trailblazer in smart appliances thanks to a revolutionary IoT ecosystem, Haier specialises in the cooling and laundry categories and appointed One Brand Magic on the back of its strong credentials within the home interest sector.

Here at One Brand Magic we have a wealth of knowledge, experience and connections in marketing for the kitchens, bedrooms and bathrooms industry and are thrilled to add Haier’s name to our growing client roster.

Haier is a very serious player in the world of kitchen appliances and our PR team will be looking to raise its profile in the UK. Famed for their premium positioning, innovative features and style, we’re chomping at the bit to spread the word about them to retailers and consumers across the UK.

If you’re looking to raise your brand’s profile, then give us a call 0161 968 6900 or drop in for a brew!

Source: Euromonitor International Limited; Consumer Appliances 2020ed, % unit share, 2019 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.