One for the win at Prolific North AwardsWednesday September 9, 2020 Reading Time: 2 minutes
We’re thrilled to announce that last night we were named the winner of the B2B Marketing Campaign of the Year at the Prolific North Awards 2020 for the ‘Smarter SBM’ campaign we created for school supplies specialist, Findel Education
The awards took place virtually and saw a whole host of marketing professionals gather for the online ceremony, recognising some of the outstanding work delivered over the last 12 months within our sector.
We’re so proud of our Smarter SBM campaign for Findel, here’s a little more about it…
Two of Findel Education’s brands, GLS & Hope Education were struggling to convince the UK’s 11,000 School Business Managers (SBMs) to sign up to their Web FMS solution and Smart Ordering online tools. Designed to simplify the ordering, billing and invoicing process, they needed to explain what Web FMS and Smart Ordering were and how they can benefit schools.
- Focus-groups and social listening identified SBMs as very hardworking and passionate
- Research also showed they feel very under-valued, given the time and energy they invest in their role
- Our campaign demonstrated that GLS & Hope understand their frustrations and all they do to keep school life running smoothly
- We also renamed the Web FMS function, to the more meaningful ‘Smart Connect’
Shining a light on the education sector’s unsung heroes, the campaign increased Smart Connect registrations by 85% during the first 5-months, increasing online order volumes by 22%. In true ROI terms the campaign achieved a very impressive 949% (£9.49 for every £1 spent).
Combining insight and research with creative thinking is what we pride ourselves on, to read the full Findel Education study head over to our case studies page.
We also wanted to take the opportunity to thank Prolific North for finding a way for the event to go ahead, we thoroughly enjoyed it. That said, here’s hoping next year we’ll all be back celebrating together!
If you’d like to discuss a marketing challenge with one of our team then please give us a call on 0161 968 6900 or drop us an email on [email protected].