The Inspiring Women of One
We’ve got inspiring women aplenty here at One – each an expert in their own field with bags of experience and passion to boot. Marketing spans a host of specialisms and with no set route into the industry, this creates a diverse workforce, offering skills from a range of backgrounds. To celebrate International Women’s Day, we’ve asked five of our leading ladies to share their own stories of how they began their career and how it has developed alongside the changing landscape of their profession.
Claire Keegan – Account Director
After graduating with a degree in English, I took a bit of a circuitous route into agency life, with spells in sales and in-house marketing roles before I finally got my feet under the table as a Senior Account Exec at an agency specialising in the building products industry. Since then, I’ve been really lucky to work on accounts that have given me experience across a multitude of channels and sectors as varied as pet food, fitness, healthcare and home interest. The focus on CPD and training at One has given me an opportunity to specialise further, focusing my efforts on developing my strategic planning and insight capabilities.
Denise Turner – Accounts Manager
When I received my exam results at 16 my Dad went to the local newsagents bought me a copy of Jobs Mart and basically said: “Find a job”. I got the first job I went to interview for (things were easier then) as Office Junior. After a couple of months there, I started to pop my head around the door of the accounts office to see if they needed any help. I didn’t know what they did at the time, but it kept me busy. Within 12 months, I was asked if I would like to transfer to the accounts office to help cover for somebody on maternity leave. I also booked on to a book-keeping night course to gain some more knowledge. Ten years later I was ready to move on. There was never a grand plan, I just gained more and more experience and was given the opportunities by Mel and Graeme to do the job I love, here at One.
Katie Beckham – PR Account Director
I did things differently. A former apprentice, I studied marketing to a postgraduate level part-time around a full-time job, which wasn’t easy. I found myself gravitating towards PR, which I discovered to be my true calling. I love the diversity and challenges I encounter daily and still, to this day, get a kick out of achieving coverage. It’s a great feeling and one that hasn’t wavered over my almost 13 years in the industry.
Laura Matthews – Social Media Account Manager
I began working in the media industry around 6 years go with no previous experience, I began by undertaking various roles across media planning, PR and digital marketing such as email, website and social media management. It was evident straightway that I was more interested in digital and social media marketing. Over the years the industry has changed massively with emerging technologies and channels – when I first started Facebook advertising didn’t exist and platforms such as Snapchat and Instagram were fledgling concepts.
The evolution of social media has changed the way that marketing works in terms of customer service and the way businesses relate to their customers. Transparency is a big issue across social media but gives brands the opportunity to have real conversations and learn about what really matters to their consumers. Social media data has also given us access to actual buying behaviour, by talking to potential buyers and understanding their wants and needs makes marketing more personalised and effective.
Louise O’Donoghue – PR Account Manager
In my first year of Uni, I was studying English Literature and Linguistics. I knew I wanted a career that utilised my writing skills and throughout that year, I started looking at options for careers in marketing, specifically PR. The year after, I started a degree in PR and digital comms. I haven’t looked back since!
I joined a small agency in Leeds before graduating and then moved to One a couple of years ago. In my time in the industry, I’ve been lucky enough to work on a wide range of clients, across both B2B and consumer accounts.
It’s both a challenging and exciting time to work in PR. The landscape is changing and as practitioners, we’re expected to bring a more analytical approach to evaluating our own work. I’m proud to work in a team (a predominantly female team!) that takes this challenge seriously – we’re always working on new ways to prove the worth of our activity and better align our campaigns with client objectives.