Data Analytics

5 Steps to Improving Marketing Effectiveness in 2019

This month we headed down to London to get the latest insights from some of the industry’s best minds at the IPA’s annual Effectiveness Week conference.

Big Data: Handle With Care

During my studies for the 2018 IPA Foundation Certificate along with five of my colleagues here at One, I took note of a quote that came courtesy of BT’s chief brand marketing officer Zaid Al-Qassab.

The future for technology in a world of social media

New technological advancements are influencing our world in increasingly apparent ways, from how we pass the time at home, how we connect and communicate via social media and how we approach our work lives.