Introducing… Ella, Social Media Manager

Writing a Q&A piece about myself is a challenge, which is funny as talking usually isn’t a problem for me. I am not promising to deliver the next great drama novel or autobiography here but give it a read and let me know what you think. I’ll even take criticism about my Netflix choices and I’m also open to new binge-worthy suggestions.

So, I am Ella, the Social Media Manager at OBM. I joined the Digital Team in June this year and here is a little bit about myself.

  • What made you choose social media as a career path?
    Social Media is more than just a job for me. I love that social media never stands still and you always have to be on the ball to keep up with it. I also have my own nano-influencer account where I document my newbuild home journey and also my journey of adding a puppy to the family. I have recently worked with a homeware brand and an online rug shop to promote their products. Being on the pulse of social media is important to me and also helps gaining valuable insight to the world of influencers. Some of my profile images can be seen on accounts like Dulux, Lego, Made, Brooklyn Hotel and Space Homes.
  • What have you enjoyed the most so far in your new role?
    The daily diversity between client accounts, the different social media requirements each client has and also monitoring how much the social media landscape is changing at the moment.
  • What is your favourite Netflix show at the moment?
    There are a few, I have just finished watching the last season of Dynasty (I love a bit of trash TV). Others I have enjoyed watching are Emily in Paris and Bridgerton, another two easy-to-watch series. My favourite this year has probably been ‘The Bold Type’. I think we can all agree that I love watching TV and get my money’s worth from my Netflix subscription – that is if I actually paid for it… I am that person that is freeloading on someone else’s account.
  • What’s the biggest difference between your old role and your new one?
    I think the obvious one would be that I previously only ever did in-house marketing, and this is my first ever agency gig. The two are very different, but I have to say I love the fast-paced environment that agency life offers. No two days are the same, it is a great experience and fast learning curve.
  • How are you getting on with Hybrid working?
    I am in the office twice a week and work from home three days a week. I think this helps to create the perfect work-life balance. I also very much enjoy the flexi-time OBM offers, which is great for managing a family as well as work.
  • What is your all-time favourite movie line?
    “It’s the first time I have seen you look ugly. And that makes me kind of happy” – Bridesmaids
    “I chose this life, and someday it’s going to get me killed. But not today.” – Atomic Blonde
  • If Hollywood made a movie about you, who would play you?
    I put this question out to the wider public (okay, my friends and family) and the suggestions were:
    “Michael Fassbender, he did a cracking job of the accent in Inglorious Basterds” (Did I mention that I am German?)
    “Eddie Murphy, he has been married just about as many times as you have!”
    “Melissa McCarthy, she would pull off the loud and crazy personality”
    So…if anyone is looking for a friend, I am looking for new ones…Application process now open!
    The one I like and will go with is: “Maya Rudolph, she is funny, multi-talented and if someone needs to fill the role of a funky cool mum, she is the go-to lady.”
  • People would be surprised if they knew…
    … that I have been on TV before.
  • What is something that you have learned in the last month?
    Always leave space in your day for last-minute requests. That can be applied both as a mum and at work.
  • What three words would your friends use to describe you?
    Loyal, loud, funny.
  • How do you define success?
    To feel accomplished and happy, to look back on my life when I am old(er) and not regret the life I have lived.
  • What was your first ever job?
    I delivered flyers on my push bike for the local church at the age of 10 – I guess that counts.
  • How would you describe your job to a small child?
    Social Media is like standing in the middle of a big crowd shouting at the top of my voice, “I LOVE CHOCOLATEEEE”, and one person is shouting back “YES! I LIKE THAT” – that is probably as close as it is going to get.
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