Within the kitchen, bedroom and bathroom sector, Blum are renowned as innovators. And in 2018 they wanted a stand design to help communicate the new “Think Differently” brand essence - the philosophy at the heart of everything from product development and services to how they solve clients’ problems.
Bringing "Think Differently" to life, One developed a concept that reinforced the positive perceptions customers already have of Blum – from the quality of their products to their commitment to constant innovation.
The neuron-themed graphics gave the stand an energy and fluidity, taking the visitor on a journey through Blum’s process, guiding them from one section of the story to the next.
Alongside creating this spellbinding stand, we also needed to consider the full customer journey, before during, and after the show. So our concept proposed using innovative RFID technology to personalise the visitor experience.
Our outstanding stand design not only impressed visitors but wowed the judges too and it was awarded KBB 2018’s ‘Best Stand over 50m2’.