Bringing the emotional to the functional

Background

With a worldwide reputation for quality and innovation, functional components manufacturer (and inventors of the soft close hinge) Blum first tasked us with branding and developing their Experience Centre showroom in 2016. Since then, we’ve worked side by side with the Blum team to bring fresh thinking and engaging, memorable experiences to the KBB market.

Overview

As global market leader, Blum is positioned as a premium solution, with a price point to match. Bringing their brand story to life across the supply chain of kitchen manufacturers, distributors and retailers has been crucial to protecting both their margin and market share.

Since our partnership began, we’ve worked with Blum to put a strong, emotional aspect at the heart of their brand – a human touch to balance the cutting-edge technology that drives the organisation.  This focus on how their ethos creates innovative products that make a positive difference to people’s lives is how Blum differentiate and stay ahead.

B2B retailer press advertising

W18 trade event posters

Exhibition stand graphics

Blum experience centre design installations

Brand advertising

Experience centre

Warehouse wall graphics

KBB exhibition stand design

Results

From the ground-breaking, immersive Blum Experience Centre to award-winning exhibition stands and stand-out advertising, our work with Blum has consistently challenged conventions of the KBB sector – creating campaigns and experiences that keep the market (and Blum’s Austrian HQ) talking, while delivering commercial results that cannot be ignored.