Leveraging organic social media growth after the pandemic

Challenge

Moduleo offers a range of different styles of luxury vinyl flooring with the offer of up to four free samples through its website. Without an ecommerce function of its own, the brand sells its products through its retailer network, meaning driving consumer traffic to these sites through organic social was key.

The objectives for the year were to continue to grow brand awareness and retailer engagement through Moduleo’s organic social media channels across Facebook, Instagram, Twitter and Pinterest.

The challenge for Moduleo was to grow after the pandemic and successfully launch its new range of LVT flooring and cleaning accessories through the use of influencers.

What we did

  • Engage with retailers through Moduleo’s organic social activity and offer them exposure on Moduleo’s Instagram stories.
  • Implement a Hashtag strategy to leverage organic growth and collate relevant User Generated Content (UGC). We introduced and continue to grow exposure on #YESModuleo. The aim is obtain permission from consumer and retailer profiles to use their images for Moduleo’s organic social media.
  • Introduce Instagram reels to further increase organic growth through video views and to stay on top of current Instagram trends.
  • We launched Moduleo’s cleaning kits on all four social channels through the usage of UGC – taken by influencers who we identified on Instagram. It was agreed that influencers had to have Moduleo flooring installed already to be able to effectively promote the new accessories range.

Pinterest and Twitter profiles

Organic Facebook and Instagram results

Results

+623%

increase in Facebook reach

+820%

increase in Facebook engagements

+26.6%

increase in Instagram media saves

+219%

increase in organic Instagram impressions