Making an impression with Moduleo’s Impress range
UK top five flooring brand Moduleo needed help driving awareness of their new Impress range. While their central marketing team had created new lifestyle photography, there was little guidance on marketing the new range, either centrally or at a national level.
Our approach needed to work across all channels and on a national and European level, resonating with both residential and commercial audiences.
Conveying the richness of nature, every Impress flooring plank has its own personality. Combining this with insights from Trendwatcher and a deep understanding of the R&D process and the product’s unique benefits, One Brand Magic created a differentiating, impactful concept.
Featuring the new photography commissioned by parent company IVC to launch this latest range, the aim was to inspire the audience to create aspirational spaces.
Developing executions for press, digital and social adverts, the concept demonstrated the diversity and versatility of Impress, showcasing how it mimics the texture of wood or stone, with variations in copy and positioning helping to address both audience types.
‘Advert of the Month’ in Show House Magazine, Impress sample orders online rose by 45% in the three months following the campaign, with a 33% increase in web traffic to the Impress pages.
“The look featured in these adverts is something you simply could not create with natural wood, so they really catch the reader’s attention.”
Managing Director of Moduleo UK & Eire
INCREASE IN SAMPLES ORDERED
INCREASE IN WEB TRAFFIC